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This project deliverable summarizes the simulation results of mobility simulations in the city of Salzburg, and model results regarding attempts to make a nudging-model out of this. The simulations show the effect of nudging on the time of mobility and the utility cost of this mobility. The report also presents a novel idea regarding a nudging-based utility function that would controllably reward changing from car to bike for travels.
behavioural insights, modelling, mobility behaviour, urban mobility, sustainable mobility, digital nudging, situation-aware, data-driven, behaviour change, simulation
behavioural insights, modelling, mobility behaviour, urban mobility, sustainable mobility, digital nudging, situation-aware, data-driven, behaviour change, simulation
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