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La force du contrôle dans la maitrise de la stratégie

Authors: Souad BOUNGAB;

La force du contrôle dans la maitrise de la stratégie

Abstract

L’étude du lien entre la planification stratégique et le contrôle plus particulièrement le contrôle stratégique occupe une place importante dans la recherche en management stratégique durant ces dernières décennies marquées par des crises successives. La littérature suggère que les relations entre la stratégie et le contrôle stratégique peuvent en effet être unilatérales quand l’un des pôles influence l’autre ou bilatérales quand deux pôles sont en interaction. Cet article contribue à ce débat important aussi bien pour les chercheurs que pour les managers en accordant une importance particulière à l’opérationnalisation des notions de planification stratégique et de controle stratégique d’une part et de la relation entre les deux d’autre part. Une étude empirique quantitative conduite auprès des entreprises industrielles marocaines révèle l’existence d’une pratique assez limitée du management stratégique que ce soit au niveau de la plnification stratégique qu’au niveau du contôle stratégique et d’une relation bilatérale assez timide.

Keywords

Planification stratégique, Finalité du processus stratégique, Contrôle, Contrôle stratégique

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This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
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influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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