IMPROVING THE PROCESSES OF STRATEGIC ANALYSIS OF THE MARKET OF TOURIST AND RECREATIONAL PRODUCTS

In the implementation of marketing analysis in tourist enterprises, it is considered to study the market, to have high-quality and accurate information about competitors in the market, to use marketing information in the tourist-hotel business, to process them and bring them into the necessary form.

"Science and innovation" international scientific journal. ISSN: 2181-3337

Keywords

Tourist enterprise, market, competition, business, information.

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