Abstract: The current investigation objects to equate the economic value added measure relative traditional measures of performance in accounting. Performance of companies was measured using traditional measures such as net income, cash flow from operations, free cash flow, and residual income and compared to the new recent generated method economic value added. A sample of listed shareholding companies were selected from Jordanian stock market for the years (2013-2019); proper analytical statistical methods like correlations, simple and multiple regression were used in order to do this comparison. The outcomes of the study assured a statistical significant association amongst market value added and economic value added; moreover, the economic value added placed in the second rank after the net income among a nine performance measures. Also, the findings revealed that the cost of capital as an element of economic value added have greater capacity to justify the volatility in market value than old-fashioned performance measures.