This document describes STADIEM communication and community building strategy. It also presents the activities STADIEM deployed in the first four months of the project and the plan to guarantee broad visibility, promotion, and up-take of the STADIEM-driven activities. It dedicates a section to STADIEM liaison with relevant initiatives and networks at European and international level. This should be considered as a living document that reflects the emerging opportunities and changing conditions that apply according to the Next Generation Media ecosystem priorities and needs of a growing and ‘on-the-move’ community.