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POTENTIALS OF MEDICAL TOURISM INDUSTRY IN KERALA

Authors: Labeeba. K And Dr. C. Subramanian;

POTENTIALS OF MEDICAL TOURISM INDUSTRY IN KERALA

Abstract

Medical Tourism is the growing practice of travelling across international borders to obtain health care. It is an economic activity that entails trade in services and represents the mixing of two of the largest world industries: medicine and tourism. In India, medical tourism has been growing at a faster pace and many private hospitals are doing their best to exploit this opportunity. Now a days medical tourism is defined in many researches, as the act of traveling to other countries to obtain medical, dental and surgical care or it may include complementary and traditional medicine like spa, black mud&shore sand packing etc. It also includes medical services like knee&hip replacement, heart surgery, dental procedures and different cosmetic surgeries.The key competitive advantage of India in medical tourism are low cost, strong reputation in the advanced health care segment and the diversity of tourist destinations available in the country

Keywords

Tourism, Health care, Traditional Medicine, Competitive advantage

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This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
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influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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