Developing the 5G-IANA branding and guidelines is part of Task 7.1 (Communication strategy and tools) of WP7 (Dissemination, exploitation, standardisation and liaison activities). This deliverable, D7.1 - Brand identity and guidelines, is intended to be a reference document on brand material and guidelines to be followed by the 5G-IANA consortium. The deliverable describes the development of the 5G-IANA project’s branding and visual identity. It also provides clear guidelines on how to use 5G‐IANA’s brand and visual identity elements correctly: the brand of the project, its logo, the typography, and the templates, to ensure a coherent and efficient communication of the project and its results