Through this article, the authors debate the issue of relations between cultural heritage objects and tourism. Like any phenomena of contemporary society, tourism, which capitalizes on the cultural heritage of a society, can have positive but also negative effects. Here it matters a lot to have effective tools for reducing the negative effect of cultural heritage tourism and increasing mechanisms with a positive effect. In their arguments, the authors refer to international practice, but also to the experience of the Republic of Moldova in this relationship between culture and tourism. Only establishing balance in this equation can give tourism a connotation of safeguarding cultural heritage.