Standards are at the cornerstone to build a resilient European Single Market enabling companies to demonstrate compliance with EU regulations, creating a level playing field for businesses and increasing consumer confidence. Transferring R&I results to a standards-setting organisation further extends exploitation by spurring innovation. This ensures the uptake and wider use of new technologies and inventions, guaranteeing interoperability and compatibility, providing quality and safety levels, and codifying knowledge in clear and specific ways. This Webinar featured the entire HSbooster.eu Consortium and presented the unique opportunity offered by the newly launched initiative, whose key goal is to provide professional consultancy services to guide and support beneficiaries and consortia of Horizon 2020 and Horizon Europe R&I projects to make sure they take the right strategic approach and contribute efficiently to the Standardisation process in critical areas envisaged in the recently issued European Standardisation Strategy. Watch the workshop recording on the HSbooster.eu website.