The title of the printed matter is very much attractive, from the language-point of view. The folk-culture, with its proverbs, idioms and sayings has been sparingly and abundantly used in it. As the powerful, connotative language is used in the title, it is very easy to understand the central idea or theme of the news-story. So, the readers who do not have enough time to read the whole news-story; can grasp the matter within a few seconds simply from its title. The point of readability is important in such cases. The readability of a news-story depends much upon the use of language. The language used must be both sweet and useful. It should not be barren and mechanical and denotative. Neither should it be ambiguous, because it encourages incomplete understanding or misunderstanding of the readers. A reader without proper understanding of the matter, often baffles, misunderstands and then leads himself to the deterioration of the social values. For the fair understanding of the current social life the most essential thing is living life healthily without which there is no chance of enhancement of the socio-cultural values. For that, the media men must use language properly avoiding the words that are related to the caste, creed and religion as such.