THE INFLUENCE OF SOCIAL MEDIA PLATFORM ON PURCHASE INTENTION AND CONSUMER DECISION-MAKING: POST COVID-19

Abstract: - The Technological revolutions and changes facilitate to reach maximum number of customers. The digital platform and social media facilitates a lot to the buyers to purchase goods and services from any part of the world. It facilitates the maximum extent of consumer choice. Especially to the budding entrepreneurs the social media platform facilitates a lot to increase the sales of the company by attracting the maximum number of customers.

Related Organizations

University of Delhi
India

Keywords

Social Media, Digital Media, Social Networking, social medial platform, social Marketing

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