Abstract This study seeks to formulate a strategy for comprehensively accepting market service retribution in Bandung Regency based on the input, matching, and decision stages. The method used in this research is qualitative with a phenomenological approach to research subjects in Bandung Regency, which consists of 1) Head of the Department of Trade and Industry; 2) Secretary of the Department of Trade and Industry; 3) Head of Trade Distribution Facilities Division; 4) Heads of market Technical Service Units, and 5) Association of traditional market traders. The results of the study found five alternative strategies that were reliable in solving the problem of receiving market service retribution in Bandung Regency, including 1) Balancing the environmental management budget with market retribution income to strengthen market management; 2) Utilizing information technology in buying and selling activities, community services, and organizational management to increase market competitiveness; 3) Improving the management of market retribution by prioritizing socialization so that traders are educated; 4) Develop computerized organization administration and management so that the market becomes stable, conducive, and productive; and 5) Planning and implementing partnerships with the private sector in work programs related to market revitalization.