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WALMART: AS ESTRATÉGIAS DO PODEROSO VAREJISTA

Authors: Antunes, Juliana Borges Martins;

WALMART: AS ESTRATÉGIAS DO PODEROSO VAREJISTA

Abstract

Este estudo tem como propósito analisar as ferramentas tecnológicas que a multinacional Walmart adota em suas estratégias de negócio. O início se dá por uma descrição da organização e posteriormente uma análise das soluções tecnológicas, acompanhado de conceitos básicos e aspectos teóricos, decifrações essas que a marca utiliza com o intuito de gerar rentabilidade e crescimento. A metodologia utilizada para o desenvolvimento deste trabalho foi a pesquisa bibliográfica e estudo de caso. Reconheceu-se que, com a liderança em preços e inovação tecnológica, a marca desenvolveu um sistema de varejo com nome reconhecido, mais eficaz e eficiente que os seus concorrentes. Os desfechos apontam que à tecnologia é uma ferramenta de apoio importante aos gestores, e que atualmente vêm tendo um papel mais significativo devido a um mercado cada vez mais competitivo. O impacto da adoção de procedimentos tecnológicos durante a estratégia de negócio da marca, está sendo a chave para o Walmart se tornar o varejista mais poderoso do mundo.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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