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Nowe technologie w public relations

descriptionPublicationkeyboard_double_arrow_right Article , Other literature type 01 Jan 2013Publisher:Zenodo
Authors: Tworzydło, Dariusz;

doi: 10.5281/zenodo.6997624 , 10.5281/zenodo.6997625 , 10.6084/m9.figshare.21207977.v1 , 10.6084/m9.figshare.21207977 , 10.14611/minib.10.04.2013.02

Nowe technologie w public relations

Abstract

The article includes an analysis and presentation of selected examples of communication tools, which are used in companies to create and maintain relationships with internal and external environment. The problems related with definition of public relations were also discussed. The article presents the advantage and negative consequences of the use of modern tools of PR, as well.

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Keywords

Public Relations, Communication, Communication tools, Communication and Public Relations

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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