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Public relations a media — konflikt interesów czy korzyści wynikające z synergii?

descriptionPublicationkeyboard_double_arrow_right Other literature type , Article 01 Jan 2013Publisher:figshare
Authors: Tworzydło, Dariusz;

doi: 10.6084/m9.figshare.21208049.v1 , 10.5281/zenodo.6990740 , 10.6084/m9.figshare.21208049 , 10.5281/zenodo.6990739

Public relations a media — konflikt interesów czy korzyści wynikające z synergii?

Abstract

In the article the author analyses the problem of the relations between two seemingly diff erent, even rival worlds, i.e. the world of the media and the world of PR. Sometimes people see only obstacles and barriers that hinder cooperation between journalists and PR professionals. Th at is why the author exam?ines the problem in greater detail, pointing to — apart from the determinants of crises between these two professions — the principle of good relations. In addition, the author analyses ethical dilemmas, which for years have had a considerable impact on the PR industry, infl uencing the eff ectiveness and effi ciency of cooperation between journalists and PR

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Keywords

Media, Public Relations, Komunikacja Społeczna, Public Relations Management

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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