This file contains the job database described below. The traditional journalism of the written press of the day and the linear generalist television news have lost their monopoly as generators of public opinion. The communicative and social relevance of social networks is indisputable, even more so in circumstances such as those provoked by the Covid-19 election period for the Community of Madrid. We focus on two issues of great relevance in networks in this period: the image of tourism and policy makers on Twitter and in Spain between March and May 2021. The results of the analyses carried out with computational and corpus tools reveal a very heterogeneous constellation of participants, as well as that the pandemic and its management was, in general, used as an electoral weapon through the arrival of tourism in the middle of the pandemic in the capital. The analyses of key words and their associations show a vision of tourism with a clear electoral intention, where all the general interest was subordinated to the battle for Madrid.

Papers data: The traditional journalism of the written press of the day and the linear generalist television news have lost their monopoly as generators of public opinion. The communicative and social relevance of social networks is indisputable, even more so in circumstances such as those provoked by the Covid-19 election period for the Community of Madrid. We focus on two issues of great relevance in networks in this period: the image of tourism and policy makers on Twitter and in Spain between March and May 2021. The results of the analyses carried out with computational and corpus tools reveal a very heterogeneous constellation of participants, as well as that the pandemic and its management was, in general, used as an electoral weapon through the arrival of tourism in the middle of the pandemic in the capital. The analyses of key words and their associations show a vision of tourism with a clear electoral intention, where all the general interest was subordinated to the battle for Madrid.