Vocal to local as effective retail marketing strategies

descriptionPublicationkeyboard_double_arrow_right Article , Conference object 01 May 2022 English Publisher:Association of Global Academicians and Researchers (AGAR) and Association of Indian Biologists (AIB)

Authors: Kumar, Atul; Darekar, Sheetal; Patil, Pooja; Ludhria, Heena;

doi: 10.5281/zenodo.6959210 , 10.5281/zenodo.6959209

Vocal to local as effective retail marketing strategies

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Abstract

The primary research objective is to determine the influence of Vocal to Local strategy on retail sector in India. The setting for this study was the retail industries of Maharastra. Qualitative semi-structured in-depth interviews were conducted with seven retailer industry of MaharsastraThe result of study showsretail industry had experienced the impact of Vocal to Local strategy on buying behavior of customers, customer satisfaction and customer retention. This study concludes that Vocal to Local strategy has a positive impact on retail industry.

Related Organizations

Dr. D. Y. Patil B-School
India

Keywords

Vocal to local, Retail industry, Local strategy, Buying behavior, Customer

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