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BUYING PATTERN TOWARDS TWO - WHEELERS - A STUDY WITH REFERENCE TO MAYILADUTHURAI TOWN

descriptionPublicationkeyboard_double_arrow_right Article 30 Jul 2016 English Publisher:Zenodo
Authors: S. Ramesh; A. Ravikumar; G. Prabakaran;

doi: 10.5281/zenodo.6913372 , 10.5281/zenodo.6913373

BUYING PATTERN TOWARDS TWO - WHEELERS - A STUDY WITH REFERENCE TO MAYILADUTHURAI TOWN

Abstract

Buyer behaviour is the cornerstone 'of marketing strategy. Firms must understand buyer behaviour to achieve the objectives of customer satisfaction. Buyer's mind is called "Black Box". Inputs are processed in his mind and buyers responses are the outputs through the influence from various factors. The objectives of the marketers to make this output a favourable one i.e., the decision to buy. Buyer behaviour is an orderly process whereby the buyer interacts with his environments for making a purchase decision on products.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
views
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