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Article . 2016
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Article . 2016
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DEMOGRAPHIC FACTORS ON BUYING BEHAVIOR OF PACKAGED MILK - A STUDY WITH REFERENCE TO MAYILADUTHURAI TOWN

descriptionPublicationkeyboard_double_arrow_right Article 27 Jul 2016 English Publisher:Zenodo
Authors: G. PRABAKARAN; S. KANAGADHARA;

doi: 10.5281/zenodo.6913344 , 10.5281/zenodo.6913345

DEMOGRAPHIC FACTORS ON BUYING BEHAVIOR OF PACKAGED MILK - A STUDY WITH REFERENCE TO MAYILADUTHURAI TOWN

Abstract

The goal of this paper is to examine the buying preference of branded packaged milk in Mayiladuthurai town. How the demographic factors such as age, sex, education, income, occupation , etc. will influence the behavior of pattern of buying packaged milk.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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