Television is a mirror to a nations personality it can recall the past well upon the present and peep into the future. It is recognized as a medium or mass communication and its significance lies in the fact that it can transmit not only the word, but pictures as well. Television is certainly the potent and popular because, it has an instantaneous and intimate approach and appeal a visual charm or its own and more flexibility and mobility in its converge and mode or operation. To quote water Cronkite “Television can do most communication chores for better than print unit dimensional radio it is better than any other medium.. Television transmission in western countries the introduction In its wake, television brought a new exciting dimension to advertising. The new dimension was not only due to the simple fact that the advertisers, had a new medium. But it is also due to the fact that the advertiser has whole new set of techniques for reaching out to the people, and getting this advertising message across to the people, the advertisers were naturally attracted to this new medium, as it provided an opportunity for presenting live demonstrations or their products and services to a large audience.