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STUDY THE SATISFACTION LEVEL OF FOREIGN INDIVIDUAL TOURISTSVISITING IN SHIMLA

Authors: Pankaj Kumar;

STUDY THE SATISFACTION LEVEL OF FOREIGN INDIVIDUAL TOURISTSVISITING IN SHIMLA

Abstract

Tourism satisfaction refers to the sensitive state of visitors after exposure to the experience. It is the post-purchase evaluative judgment and is the outcome of the customer’s needs, wants and expectations throughout the product life. It is relevant on the part of the Hill station and heritagedestination planners to provide maximum satisfaction to the visitors so that they are the repeat visitors. This paper explores the satisfaction level of foreign tourists visiting at Shimla in Himachal Pradesh.inthis paper it has been tried to find those attributes in whichtourists` were satisfied and dissatisfied. Total 8 demographic variables and 23 satisfaction variables which covering the aspect of general attributed in relation to the tourism, facilities and services.The data were analysed using simple statistical techniques Such as Mean, SD and T-test. Mean and SD were using to identify the satisfaction level of respondent. Finally T-test conducted to compare the Demographic variables (Gender).This result would help to improve the standards of the destination.

Keywords

Demographic Characteristics of Tourists, Tourist satisfaction, Destination, Shimla.

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selected citations
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This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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