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LA RESPONSABILIDAD SOCIAL CORPORATIVA DE APPLE INC.

Authors: Hernández Linares, Remedios; del Viejo Sánchez, Alberto; Domínguez Cidoncha, Clara;

LA RESPONSABILIDAD SOCIAL CORPORATIVA DE APPLE INC.

Abstract

Apple, Inc. es una empresa estadounidense que diseña y produce equipos electrónicos. Sus productos de hardware incluyen teléfonos inteligentes, iPhones, iPads, ordenadores personales Mac, reproductores multimedia portátiles iPods, etc. Y el software de Apple incluye los sistemas operativos macOs e iOS, el reproductor multimedia iTunes, o el navegador web Safari, entre otros. Apple fue creada el 1 de abril de 1976 por Steve Jobs, Steve Wozniak y Mike Markkula; y en 2015, se convirtió en la empresa más valiosa del mundo. A finales de septiembre de 2019, la corporación tenía aproximadamente 137 000 empleados a tiempo completo, sus ventas netas totales habían alcanzado los 260,174 millones de dólares y sus ingresos netos los 55,256 millones de dólares. Teniendo en cuenta tanto estos datos financieros como su presencia global, parece evidente que las actividades de Apple pueden tener un gran impacto en cientos de partes interesadas. Es por eso que nos enfocamos en su responsabilidad social corporativa, entendida como el reflejo de los compromisos de Apple con sus stakeholders.

Keywords

Responsabilidad Social Corporativa

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selected citations
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This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
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influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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