ABSTRACT: The advancement of digital technology and the change in user behavior rise a new challenge for the banking industry in Indonesia, users are now more sensitive to a good customer experience, and less loyal. Another challenge for banking is a disruption from fintech. To face these challenges, banks have started programs to transform themself to meet the current demands. This transformation program thus increases their technology along with banks' technology budget allocation. Red Hat as a technology provider based on open source needs to compete with many players in Indonesia’s IT industry. Using Bank Berdaya Bersama as a point in case, this study is prepared to build an innovative business model for Red Hat in increasing revenue and facing competition in Indonesia’s banking industry.