EEG-based Consumer Neuroscience and Neuromarketing Dataset

SciMAT dataset with 497 EEG-based Consumer Neuroscience and Neuromarketing articles from 2002 (Consumer Neuroscience field origin) to 2022. Three periods of study were established according to the frequency of EEG use in Consumer neuroscience. The first of these periods, 2002-2010, corresponds to the first decade in which we see the initial acceptance of EEG technology in the field. In the second period, 2011-2017, the use of EEG experiences a growth phase, and during the third period, 2018-2021, we see a substantial rise in the use of EEG in Consumer neuroscience and Neuromarketing studies.

Keywords

consumer neuroscience, marketing, EEG, consumer behavior, electroencephalogram, neuromarketing

Impact byBIP!

	selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	0
	popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.	Average
	influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	Average
	impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.	Average