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The Influence of Travel Vlogs on Millennials' Decisions to Visit Local Travel Destinations

Authors: Arias, Kurt Wilson S.; Angob, Paul Anthony A.; Wiro Glenn R. Ereje;

The Influence of Travel Vlogs on Millennials' Decisions to Visit Local Travel Destinations

Abstract

{"references": ["[1]\tInfluence of travel vlog: Inputs for destination marketing model. International Journal of Research Studies in Management, 9(3). https://doi.org/10.5861/ijrsm.2021.m7729", "[2]\tAdeloye, D., Makurumidze, K., & Sarfo, C. (2021). User-generated videos and tourists' intention to visit. Anatolia, 1\u201314. https://doi.org/10.1080/13032917.2021.1986082", "[3]\tAhmad, N. S., Musa, R., & Harun, M. H. (2016). The impact of Social Media Content Marketing (SMCM) towards Brand Health. Procedia Economics and Finance, 37, 331\u2013336. https://doi.org/10.1016/s2212-5671(16)30133-2", "[4]\tAl-Badi, A., Tarhini, A., & Al-Sawaei, S. (2017). Utilizing social media to encourage domestic tourism in Oman. International Journal of Business and Management, 12(4), 84. https://doi.org/10.5539/ijbm.v12n4p84", "[5]\tArora, N., & Lata, S. (2020). YouTube channels influence on destination visit intentions. Journal of Indian Business Research, 12(1), 23\u201342. https://doi.org/10.1108/jibr-09-2019-0269", "[6]\tArunrangsiwed, P., Bunyapukkna, P., Ounpipat, N., & Inpayung, P. (2018). Wannabe effect: The study of Wishful Identification and Prosocial Media effect. 2018 3rd Technology Innovation Management and Engineering Science International Conference (TIMES-ICON). https://doi.org/10.1109/times-icon.2018.8621851", "[7]\tBochert, R., Cismaru, L., & Foris, D. (2017). Connecting the members of Generation Y to Destination Brands: A case study of the cubis project. Sustainability, 9(7), 1197. https://doi.org/10.3390/su9071197", "[8]\tBriciu, A., & Briciu, V.-A. (2020). Participatory culture and tourist experience: Promoting destinations through YouTube. Strategic Innovative Marketing and Tourism, 425\u2013433. https://doi.org/10.1007/978-3-030-36126-6_47", "[9]\tCheng, Y., Wei, W., & Zhang, L. (2020). Seeing destinations through vlogs: Implications for leveraging customer engagement behavior to increase travel intention. International Journal of Contemporary Hospitality Management, 32(10), 3227\u20133248. https://doi.org/10.1108/ijchm-04-2020-0319", "[10]\tChoi, Y., Hickerson, B., & Kerstetter, D. (2017). Understanding the sources of online travel information. Journal of Travel Research, 57(1), 116\u2013128. https://doi.org/10.1177/0047287516683833", "[11]\tDaniel, E. S., Crawford Jackson, E. C., & Westerman, D. K. (2018). The influence of social media influencers: Understanding online vaping communities and parasocial interaction through the lens of Taylor's six-segment Strategy Wheel. Journal of Interactive Advertising, 18(2), 96\u2013109. https://doi.org/10.1080/15252019.2018.1488637", "[12]\tExploratory Data Analysis. JMP. (n.d.). Retrieved June 10, 2022, from https://www.jmp.com/en_hk/statistics-knowledge-portal/exploratory-data-analysis.html", "[13]\tGoogle. (n.d.). Metrics \u00a0|\u00a0 YouTube analytics and reporting apis \u00a0|\u00a0 google developers. Google. Retrieved June 26, 2022, from https://developers.google.com/youtube/analytics/metrics", "[14]\tGiorgi, S. (2017). The mind and heart of resonance: The role of cognition and emotions in frame effectiveness. Journal of Management Studies, 54(5), 711\u2013738. https://doi.org/10.1111/joms.12278", "[15]\tGretzel, U. (2017). Influencer marketing in Travel and tourism. Advances in Social Media for Travel, Tourism and Hospitality, 147\u2013156. https://doi.org/10.4324/9781315565736-13"]}

Abstract: Before the digital era, tourists relied on magazines, brochures, and television for travel information. In contrast to travel blogs and vlogs, travelers can get more definitive information from vloggers who share first-hand experiences. The research generally aimed to determine the effect of travel vlogs on millennials' decision-making when it comes to traveling around the Philippines. The research was descriptive and aimed to describe a population, occurrence, or event accurately and scrutinizingly. The research used structured questionnaires and exploratory data analysis to gather and analyze data and identify possible connections between variables. Travel vlogs boost a destination's credibility and reputation, according to the researchers' findings. After visiting a destination, thinking about it, and evaluating it, people are more likely to want to return. Keywords: Travel vlogs, Travel destination, Millennials, Travel vloggers, Travel motivators. Title: The Influence of Travel Vlogs on Millennials’ Decisions to Visit Local Travel Destinations Author: Kurt Wilson S. Arias, Paul Anthony A. Angob, Wiro Glenn R. Ereje International Journal of Social Science and Humanities Research ISSN 2348-3156 (Print), ISSN 2348-3164 (online) Vol. 10, Issue 3, July 2022 - September 2022 Page No: 83-100 Research Publish Journals Website: www.researchpublish.com Published Date: 16-July-2022 DOI: https://doi.org/10.5281/zenodo.6844376 Paper Download Link (Source) https://www.researchpublish.com/papers/the-influence-of-travel-vlogs-on-millennials-decisions-to-visit-local-travel-destinations

International Journal of Social Science and Humanities Research, ISSN 2348-3156 (Print), ISSN 2348-3164 (online), Research Publish Journals, Website: www.researchpublish.com

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Travel motivators, Travel destination, Millennials, Travel vloggers, https://www.researchpublish.com/papers/the-influence-of-travel-vlogs-on-millennials-decisions-to-visit-local-travel-destinations, Travel vlogs

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This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
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