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La hora de actuar

Authors: María del Carmen Hidalgo Alcázar; Pablo Gutiérrez Rodríguez; Amanda Alcalde Alonso; Alfonso Aparicio Puente; Elena Cernuda Álvarez; Rosalía Conde Rodríguez; Cristina González Fernández;

La hora de actuar

Abstract

En el año 2019 tuvo lugar la colaboración entre la empresa relojera de lujo Breitling y el grupo de defensa ambiental sin ánimo de lucro denominado Ocean Conservancy. Se trató del lanzamiento y puesta en venta de un reloj de edición limitada llamado Superocean Heritage Ocean Conservancy Limited Edition. Los beneficios obtenidos en la campaña se destinaron a la limpieza de las playas en la provincia de Bali (Indonesia). Además de la mencionada limpieza del ecosistema, también se produjo una donación de los ingresos obtenidos a través de la venta del reloj directamente a la organización Ocean Conservancy para permitirles seguir luchando por la buena conservación del medio ambiente con iniciativas como la analizada a continuación. Por otro lado, uno de los objetivos fundamentales era el de aportar visibilidad y alertar del mal estado en el que se encuentran las playas actualmente, dañando de manera muy grave a la fauna y la flora de estos lugares y buscando, además, concienciar a la población.

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Keywords

flora, playas, fauna, reloj

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selected citations
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This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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