All linguistics is permeated with cultural and historical content, because its subject matter is language, which is the condition, basis and product of culture. The most important concepts for this collective work are those with which cultural information can be represented in linguistic units: cultural semes, cultural background, cultural concepts and cultural connotations. The question arises of the need to form a categorical apparatus of linguoculturology, to determine a set of fundamental concepts that characterize the model of linguocultural reality in the aggregate. It is necessary to create such a conceptual an apparatus that would allow analyzing the problem of the relationship between language and culture in their dynamics.