Designing a complete in-car audio experience requires solutions for rapid prototyping in a complex audio configuration, bringing together different areas of expertise ranging from sound-design and composition, down to hardware protection, with every conceivable layer of audioengineering in-between, up to A-B comparisons setups for end-users perception evaluation in real demonstration vehicules. The AIM-package started as a request from the Active Sound Experienceº team at Volvo Cars Company 1 to meet such goals.To this end, it was decided to develop a framework on top of Max 2 so that dedicated audio processing modules could be easily created, with the ability to store presets for various configurations, and to take advantage of Max’s modular design to distribute the complexity of audio engineering among the various expert teams involved in the project.