“B-Schools education cannot survive without the corporate and the corporate cannot exist without B-Schools”. This simple statement highlights the fundamental link between management theory and practice. While much has been said about management education meeting the industry needs, nothing much has been done. About it as result, there is a complete mismatch between what is being taught in B-Schools and the requirements of the industry. It is high time we re-engineer the Indian Management Education for the coming times focusing on the B-Schools and business organizations interface. The paper attempts to analyze the reasons for the widening gap between BSchool and corporate and suggest some innovative methods for bridging this widening gap so that the two not only become a link but A WIN ALL LINK.

{"references": ["Ganguly, P. (1998), \"Are our management Institutes Responsible enough?\", Indian management, August, pp 76-78.", "Prabhakar, A. (1998), \"Institution- Industry interaction needed\", The Hindu, Oct. 13."]}