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THE ROLE OF BIG DATA IN BUSINESS AND DECISION MAKING

Authors: Omid Salari; Sajjad Haghgoo; Amir Hossein Salari; Kovaleva E.A.;

THE ROLE OF BIG DATA IN BUSINESS AND DECISION MAKING

Abstract

Big data has been increasingly considered by experts and company owners due to its direct impact on the development of businesses and companies, so that big data management increases the efficiency of important business decisions. With the increasing use of the Internet and the advancement of information storage technology, there is a vast amount of information that can be used and properly examined. This amount of information is called big data and can be used to make important decisions for the development of a company. All the while, many start-ups and even large corporations are unsure how to use big data. In addition to looking at big data and its role in decision making, this article examines how to properly extract information to support decision making.

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Russian Federation
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Keywords

330, big data management, business intelligence

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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