Goal. To present the results of a psycholinguistic experiment devoted to the study of verbal representations of the concept of "gender inequality" in the linguistic consciousness of young people. Methods: a systematic analysis and generalization of literature on gender aspects of psycholinguistic research. Directed associative experiment (DAE) with the word-stimulus "gender inequality"; method of cognitive interpretation; questionnaire: to clarify the characteristics of the sample, comparative-descriptive and mathematical-statistical methods. Results. The concept of "gender inequality" in the linguistic consciousness of student youth is represented by such frequent associations as: humiliate (6.8%), fight (4.5%), suppress (3.7%), insult (2.6%) and limit (2.3%). Differences in the most frequent reactions of women and men were revealed: women - to humiliate 42 (7.9%), to fight 32 (6%), to suppress 19 (3.6%), to limit 16 (3%), to insult 15 (2.8%) ), respect 11 (2.1%), solve 11 (2.1%); men: humiliate 11 (4.5%), oppress 10 (4.1%), insult 5 (2%), defend 5 (2%).