This article focuses on the analysis of views and approaches to the issue of beauty, which is manifested as an event and process in nature, society and human life. Mythological, religious, philosophical and scientific approaches to the emergence of the concept of beauty as a different subjective, objective phenomenon or process were presented. Various laws and criteria of beauty, which appear in the material and spiritual forms of being, are expressed in the objective and subjective state. At this point, we have also presented in this article a synergistic analysis of the concept of beauty. At the same time, the category of beauty is also recognized as the aesthetic form of the object and the attitude of man to it as a measure of this form and for him the assimilation of truth. Beauty is precisely the universal meaning of aesthetic value. For this reason, man, the beauty of society is primarily associated with human activity, his character and direction of movement.