Purpose: This study analyzes employee turnover in the under-researched context of the Gulf Cooperation Council. Methods: This study uses a qualitative approach to examine the reasons for turnover and strategies adopted within the hotel sector to reduce this turnover Results: The findings reveal that turnover reasons are organization- and employee-specific. Strategies to reduce turnover include promoting a good work environment, providing transfer opportunities, talent and development planning, and implementing exit strategies to find out employees’ reasons for leaving. These findings will benefit the hotel industry’s human resource planning, as most employees are expatriates, and will reduce costs in terms of new recruitmentThis study examines the effect of market sensing and interaction orientation capabilities on the marketing performance of service based firms in Ghana. The study particularly explored the moderation effect of interaction orientation capability on the relationship between market sensing and firm performance of the service firms. Implications: From a context based perspective cultural differences between employees’ nationalities are a reason for turnover linked to differences in salary and benefits. “Social” and “economic” value are key elements for human resource professionals to consider when developing employee benefits.

SUBMITTED: SEP 2021, 1st REVISION SUBMITTED: DEC 2021, 2nd REVISION SUBMITTED: FEB 2022, ACCEPTED: MAR 2022, REFEREED ANONYMOUSLY, PUBLISHED ONLINE: 30 MAY 2022