Current businesses have faced undeniable challenges due to changes in technology and its capability of being a creative destroyer cannot be ignored especially in the tourism industry. The project analyzed Global Consults Tours and Travel Ltd, one of the first thrilling travel companies in Uganda before technology disruption by the internet. The study aim was to find out how the traditional tour company responded in the technology era and how its business was changed as a result of new technologies. The researcher collected data by carrying out online researches using three databases i.e. Google Scholar, EBSCO and Web of Science. In addition, a telephone interview was done with the Reservation Manager of Global Consults Tours and Travel. From the findings, it is clearly spelt out that Global Consults Tours and Travel business has declined throughout the years mainly due to its inability to adapt to the current technology systems.