Introduction. The issues of life quality provision for older people have become one of the topical state social trends in recent years, which largely dictates the development of gerontology and geriatrics. Aims. The study’s main aim is to assess preventive programs in the elderly in aesthetic medicine. Materials and methods. The research bases were the clinical bases of the department, the Research Medical Center “Gerontology” and the clinic of Aesthetic Medicine “Chistye Prudy”. At the first stage, the possibilities of aesthetic medicine clinics in the implementation of gerontological prevention programs were studied. At this stage, a survey was conducted among the heads of clinics (n=228) on the types of medical activities available to their organizations. The second stage of the study included 213 patients of aesthetic medicine clinics. The control group included 71 patients (men – 31, women – 40) aged from 60 to 64 years, the average age was 62.7±1.1 years. Based on the results obtained, the clinical efficacy of the gerontological prophylaxis model. Results. The clinical effectiveness of the gerontological prevention model based on the theory of age-related viability allows for multicomponent protection by affecting the following domains: functional and psychological. Conclusion. In aesthetic medicine clinics, it seems appropriate to implement gerontological prevention programs in addition to the basic services provided. To improve the quality of care, it is advisable to train cosmetologists, plastic surgeons, and other specialists of aesthetic medicine clinics on preventive gerontology in the system of additional professional education.