A pilot study evaluating consumer motivations, perceptions, and responses to direct-to-consumer (DTC) canine genetic test results

Survey responses exported from Qualtrics XM platform used for data analysis. The objectives of the study were to evaluate the user experience of current Wisdom Panel customers and evaluate their motivations to pursue canine genetic services, their perceptions of the services and test(s) used, and their response to the canine genetic test results. The file format provided is for Excel. Data analysis was completed using SPSS version 28. Please contact the author directly with any questions about the data.

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University of Nevada, Las Vegas
United States

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