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L'Intelligence Economique au profit du consommateur dans l'écosystème entrepreneurial de la ville de Mbujimayi

Authors: KALALA LOBO;Fidèle; NKANKA NGANDU;Patrick; MULUMBA TSHILUMBA;Christian;

L'Intelligence Economique au profit du consommateur dans l'écosystème entrepreneurial de la ville de Mbujimayi

Abstract

En République Démocratique du Congo (RDC), l’Intelligence Economique parait être un concept nouveau, pourtant chaque acteur économique fait inconsciemment recours à certaines actions relevant de l’Intelligence Economique. La présente étude a pour objectif utilitaire de déterminer dans quelle mesure les entreprises locales font recours à l’Intelligence Economique. L’état des lieux réalisé auprès des entreprises de la ville de Mbujimayi permet de comprendre que son degré de pénétration est de 47, 3 % pour les PME locales, 84,7 % pour les grandes entreprises locales et les multinationales. La politique « Q.P.A. » impliquant la gestion stratégique de l’information en rapport avec la qualité, le prix et l’accessibilité des produits offerts aux clients serait la plus efficace pour l’écosystème entrepreneurial local.

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Keywords

Intelligence économique ; veille commerciale ; écosystème entrepreneurial ; consommateur ; entreprise.

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selected citations
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This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
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influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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