Baudrillard insists in this book that the true aim of globalization is actually the complete liquidation of values, either by consensus or force. The West, furthermore, demands that everyone else play the same game and liquidate their own values, as well. We create a desire in these other cultures to enter history through giving them access to the global market, implementing international institutions, causing national conflicts, and so on, but the problem is that other cultures have not yet even realized the stage of "history" and "reality" that the West has left behind with its descent into ultra-reality.