“A toy is an item that is used primarily by children though may also be marketed to adults under certain circumstances. Playing with toys can be an enjoyable means of training young children for life experiences. As we know that different Bollywood song and Hollywood song has been made on toys’ importance by a different name as in India it is commonly known as (Khelauna for playing) this shows the huge attachment to heritage value its utility in our daily life from a newborn child to old age of universe people. Different materials like wood, clay, paper, and plastic are used to make toys. Many items are designed to serve as toys, but goods produced for other purposes can also be used. For instance, a small child may fold an ordinary piece of paper into an airplane shape and "fly it." Newer forms of toys include interactive digital entertainment and smart toys. Some toys are produced primarily as collectors' items and are intended for display only”.in this article the main objective is to study the Indian toys industry and the comparison of toys with the global industry by focusing on marketing, export, and sustainable production of toys in comparison of plastic toys. this article also studies many questions on toys like why, what were who is the producer, manufacturer seller distribution and future hub of the toy market in future and what is the India situation after PM slogan at vocal for local and be atmanirbhar Bharat in case of handmade toys and how to compete India market with chines toys industry.