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Article . 2022
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Article . 2022
License: CC BY
Data sources: Datacite
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Harley-Davidson

descriptionPublicationkeyboard_double_arrow_right Article 11 Apr 2022 English Publisher:Zenodo
Authors: Pereira, Adalmiro; Vaz, Ângela; Gonçalves, Tiago; Sales, José; Correia, João;

doi: 10.5281/zenodo.6446888 , 10.5281/zenodo.6446889

Harley-Davidson

Abstract

The choice of Harley Davidson is not only because of being a successful company, but also because of its history and the relationship it has with its employees and customers itself. Harley-Davidson despite being a historic brand, when it comes to producing unique motorcycles, the company has not been at its best when it comes to sales to the younger market. This work aims to make a presentation of the company, main market positioning and SWOT analysis

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Keywords

Harley-Davidson; Strategy; SWOT; motorcycles

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selected citations
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This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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