Achieving environmental sustainability in our recent dynamic and complicated world requires a new thinking and innovative solutions, specially in the age of “Anthropocene” associated with damaging impacts of human practices on the global environment. Using a deductive qualitative appro ach, that is based on exploring the relevant literature and countries’ experiences along with analysing the designed survey, the current study aimed at analysing the role of behavioral insights in shifting human behavior toward more sustainable lifestyles regarding environment protection and resources conservation in both of households’ scale and organizational scale. The main conclusions of the study are supposed to be so helpful for policy makers in the context of improving environmental policies and maximising the expected outcomes of definite policy interventions.