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Resumen de los par��metros de b��squeda, resultados obtenidos y selecci��n muestran realizados para la scoping review que forma parte del an��lisis del art��culo "Smart Advertising: Innovaci��n y disrupci��n tecnol��gica asociadas a la IA en el ecosistema publicitario". La investigaci��n forma parte del proyecto "Ecosistemas de Innovaci��n en las Industrias de la Comunicaci��n: Actores, Tecnolog��as y Configuraciones para la Generaci��n de Innovaci��n en Contenido y Comunicaci��n" PID-2020-114007RB-100 financiado por el Ministerio de Ciencia e Innovaci��n, AEI/10.13039/501100011033
| citations This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | 0 | |
| popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network. | Average | |
| influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | Average | |
| impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network. | Average |
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