Researchers of Vrije Universiteit Amsterdam (VU, Netherlands) and Istituto per le Tecnologie Didattiche of the National Research Council of Italy (CNR-ITD) are currently studying how to introduce augmented reality for supporting behavioral teaching and learning processes in schools. Augmented reality (AR) is an enhanced version of the real physical world that is achieved using digital visual elements, sound, or other sensory stimuli delivered via technology. We argue that AR can be a promising technology to support behavioral teaching and learning processes by integrating it in activities aimed at teaching positive behavioral routines and alternative responses, reducing the incidence of problem behavior, and supporting the behavioral change. This research is part of the Horizon 2020 Augmented Reality Interactive Educational System (ARETE) project. ARETE aims to develop, integrate, and disseminate interactive technology via AR methods and tools for the creation and inter-connection of existing digital systems and to build a pan-European competitive ecosystem.