Extended Producer Responsibility (EPR) has been implemented around the world since the 1990s on a national scale. Current EPR structures do not address the multiple product use cycle (second hand) and across borders (transboundary trade) of electronic devices like computers, washing machines, laptops, mobile phones etc. This policy brief sketches the contours of a new format which takes the multiple cycles and border crossing features as fundamental starting point to ensure circularity and sustainability by expanding the EPR concept to Ultimate Producer Responsibility (UPR).