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EEG-based Consumer Neuroscience and Neuromarketing Dataset

Name: EEG-based Consumer Neuroscience and Neuromarketing Dataset
Keywords: consumer neuroscience, marketing, EEG, electroencephalogram, neuromarketing

Research datakeyboard_double_arrow_right Dataset 02 Feb 2022 English Publisher:Zenodo

doi: 10.5281/zenodo.5948843

EEG-based Consumer Neuroscience and Neuromarketing Dataset

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Abstract

SciMAT dataset with 306 EEG-based Consumer Neuroscience and Neuromarketing articles from 2002 (Consumer Neuroscience field origin) to 2021. Three periods of study were established according to the frequency of EEG use in Consumer neuroscience. The first of these periods, 2002-2011, corresponds to the first decade in which we see the initial acceptance of EEG technology in the field. In the second period, 2018-2021, the use of EEG experiences a growth phase, and during the third period, 2018-2021, we see a boom in the use of EEG in Consumer neuroscience studies.

Keywords

consumer neuroscience, marketing, EEG, electroencephalogram, neuromarketing

1 Research products, page 1 of 1

EEG-based Consumer Neuroscience and Neuromarketing Dataset
2023IsVersionOf

Impact byBIP!

	citations This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	0
	popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.	Average
	influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	Average
	impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.	Average

Usage byUsageCounts

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Related to Research communities

Neuroscience