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Transformation digitale : quelles reconfigurations pour les métiers de la banque de détail ?

Authors: EL YAACOUBI, Youssef; BENNANI, Hicham;

Transformation digitale : quelles reconfigurations pour les métiers de la banque de détail ?

Abstract

La banque est le pilier central de l’économie, sa mission consiste à proposer des services financiers tels que collecter l’épargne et la distribuer sous forme de crédits, elle profite d’une position principale sur des opérations à fortes valeurs ajoutées ... Mais l’arrivée du digital va brusquement tout remettre en question. Dans ce contexte très particulier, la banque se voit dans l’obligation de mettre en place des plans de transformations digitales pour diversifier son offre de produits et services, améliorer sa relation client et surtout garantir sa survie. Mais quand est-il des collaborateurs qui travaillent dans les banques de détail ? Comment le digital va impacter leurs missions et leurs compétence ? Ainsi, l’objectif principale de notre article est de démystifier, dans un premier temps les enjeux et les menaces de la transformation digitale sur les organisations et dans un second temps, de comprendre dans quelles mesures la transformation digitale va impacter les principaux métiers de la banque de détail, à savoir : le gestionnaire du back office, le conseiller clientèle et enfin le responsable d’agence.

Keywords

transformation digitale; banque de détail; stratégie; agilité; performances des organisations

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selected citations
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This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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