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Article . 2022
License: CC BY
Data sources: Datacite
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Article . 2022
License: CC BY
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ЦИФРОВОЙ МАРКЕТИНГ: СОСТОЯНИЕ И ТЕНДЕНЦИИ РАЗВИТИЯ

descriptionPublicationkeyboard_double_arrow_right Article 13 Jan 2022Publisher:Zenodo

doi: 10.5281/zenodo.5847009

ЦИФРОВОЙ МАРКЕТИНГ: СОСТОЯНИЕ И ТЕНДЕНЦИИ РАЗВИТИЯ

Abstract

В данной статье рассказывается, что быстрое развитие интернета способствовало созданию и пользованию информационными технологиями на предприятиях. Также говорится, что такое цифровой маркетинг и упоминается про интернет-маркетинг. Рассказывается о их отличии. Также рассмотрены виды Digital маркетинга. Упоминается его быстрое развитие и предполагаются некоторые тренды дальнейшего развития данной сферы.

Keywords

Интернет, цифровой маркетинг, интернет-маркетинг, реклама, веб-сайты, контент, тренды.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
views
OpenAIRE UsageCountsViews provided by UsageCounts
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