The article discusses the main trends of Internet marketing during the COVID-19 pandemic. Mandatory self-isolation is described as a change in consumer demand during the transition to remote operation, resulting in a significant increase in demand for online services. The main tools of online advertising and the change in their share of business during the transition from offline to online will be considered. Differences in the goals of these tools are identified, their advantages and disadvantages in the current economic situation are compared. Provides features of the most affected and fastest growing business sectors from the pandemic, as well as marketing tools to promote them. The article contains international recommendations on online marketing for small businesses in the context of slowing economic growth and self-isolation of the population.