{"references": ["Adhikari, D.B., Shakya, B., Devkota, N., Karki, D., Bhandari, U., Parajuli, S. & Paudel, U.R. (2021). Financial hurdles in small business enterprises in Kathmandu Valley. Modern Economy, 12(6), 1105-1118.", "Bhandari, U., Yadav, S., Devkota, N., Paudel, U.R., Rajbhandari, S. & Karki, D (2021). Private and public bank consumers' preference in Kathmandu Valley: Evidence from customers' satisfaction index. International Research Journal of Science, Technology, Education and Management, 1(1), 67-78.", "Brown, G. (1986). Modelling advertising awareness. Journal of the Royal Statistical Society. Series D (The Statistician), 35(2), 289-299.", "Browne, G.J., Durrett, J.R. & Wetherbe, J.C. (2004). Consumer reactions toward clicks and bricks: investigating buying behaviour on-line and at stores. Behaviour & Information Technology, 23(4), 237-245.", "Cochran, W.G. & Wiley, J. (2004). Sampling Techniques third edition.", "Devkota, N., Adhikari, B., Paudel, U.R., Adhikari, D., Parajuli, S. & Adhikari, K. (2021). Status of Nepalese education institution on technical adaption in COVID-19 pandemic: An index based analysis. South Asian Journal of Social Studies and Economics, 7-19.", "Devkota, N., Budhathoki, A., Paudel, U.R., Adhikari, D.B., Bhandari, U. & Parajuli, S. (2021). Online trading effectiveness in Nepal share market: Investors awareness, challenges and managerial solution. Asian Journal of Economics, Business and Accounting, 90-98.", "Devkota, N., Shakya, B., Parajuli, S. & Poudel, U. (2021). Using Plastic Money (Cards) in Kathmandu Valley: Users' Knowledge, Current Use, Challenges and Way-forward. International Journal of Business, Management and Economics, 2(2), 102-117.", "Export.gov. (2019). Nepal - eCommerce. 1\u20135. Retrieved from https://www.export.gov/article?id=Nepal-ecommerce", "Gautam, A. (2015, January). Riding the e-commerce wave. The Kathmandu Post, pp. 1\u201311. Retrieved from http://kathmandupost.ekantipur.com.np/news/2015-01-02/riding-the-e-commerce-wave.html", "Haur, F.C., Khatibi, A. & Azam, S.F. (2017). Antecedents of consumers'perception towards online advertising in malaysia: The structure equation modeling approach. European Journal of Management and Marketing Studies, 2(3), 15.", "Hern\u00e1ndez-Mu\u00f1oz, J.M., Vercher, J.B., Mu\u00f1oz, L., Galache, J.A., Presser, M. G\u00f3mez, L.A.H. & Pettersson, J. (2011, May). Smart cities at the forefront of the future internet. In Future internet assembly (pp. 447-462).", "Huang, E. (2012). Online experiences and virtual goods purchase intention. Internet Research.", "Jha, R. (2014). Consumer's perception on online shopping. Retrieved from https://www.slideshare.net/radhejha/marketing-online-shopping-consumers-perception-on-online-shopping?from_action=save", "Joseph, V. & Joseph, J. (2017). A study on consumer's perception towards online shopping among college students. Splint International Journal of Professionals, 4(7), 47-51.", "Joshi, P. (2021). Study of consumer perception towards online shopping of FMCG. International Journal of Management IT and Engineering, 11(2), 72-77.", "Joyce, R. (2002). Digitization, the internet, and electronic commerce. Futuries, 26(3,4), 92.", "KC, S.K. & Timalsina, A.K. (2016). Consumer Attitudes Towards Online Grocery Shopping in Kathmandu Valley. In Proceedings of IOE Graduate Conference (pp. 133-138).", "Ko, H., Jung, J., Kim, J. & Shim, S.W. (2004). Cross-cultural differences in perceived risk of online shopping. Journal of Interactive Advertising, 4(2), 20\u201329.", "Koirala, J., Acharya, S. & Rijal, N. (2021). Is COVID-19 Reshaping Consumer Buying Behavior? Understanding the Problems and Issues of Online Purchase in Nepal. Understanding the Problems and Issues of Online Purchase in Nepal (June 1, 2021).", "Kuriachan, J.K. (2014). Online shopping problems and solutions. New Media and Mass Communication, 23(1).", "Levitt, T. (1993). The globalization of markets. The McKinsey Quaterly, 1(249), 1\u201321.", "Lim, Y.M., Yap, C.S. & Lau, T.C. (2010). Online search and buying behaviour\u202f: Malaysia experience. Canadian Social Science, 6(4), 154\u2013166.", "Malla, S. (2018). Online shopping behaviour among young consumers in Kathmandu , Nepal, 1.", "McCloskey, D.W. (2006). The importance of ease of use, usefulness, and trust to online consumers: An examination of the technology acceptance model with older customers. Journal of Organizational and End User Computing (JOEUC), 18(3), 47-65.", "Mohanty, A. (2011). State of environment in Kathmandu valley, Nepal: A special review. Journal of the Institute of Engineering, 8(1\u20132), 126\u2013137.", "Muthukumaran, A. (2017). Internet users' perception towards online shopping. International Journal of Research in Finance and Marketing, 7(11), 11-21.", "Neupane, N. (2018, January). Nepal added over 250 internet users per hour. The Kathmandu Post, pp. 1\u20137. Retrieved from https://kathmandupost.com/money/2018/01/20/nepal-added-over-250-internet-users-per-hour", "Niroula, B. & Gyanwali, A. (2020). Customer satisfaction towards online shopping in Kathmandu Valley. Patan Pragya, 7(1), 135-145.", "Patel, J. (2018). Study of consumer perception on online shopping. Online Journal of Multidisciplinary Subjects, 12(3), 434-438.", "Rodgers, S. & Harris, M.A. (2003). Gender and e-commerce: An exploratory study. Journal of advertising research, 43(3), 322-329.", "Shah, B. & Tiwari, U.K. (2021). Consumers' Attitude towards Online Shopping in Janakpurdham. Journal of Management, 4(1), 31-50.", "Singh, S. & Rana, R. (2018). Effect of Demographic Factors on Consumers' Perception of Online Shopping. Global Journal of Management and Business Research, 18(6), 26-30.", "Vaidya, R. (2019). Online Shopping in Nepal: Preferences and Problems. Journal of Nepalese Business Studies, 12(1), 71-86", "Wang, S., Wang, S. & Wang, M. (2006). Shopping online or not? cognition and personality matters. Journal of Theoretical and Applied Electronic Commerce Research, 1(3), 68\u201380.", "Yadav, M., Goel, M. & Sharma, B. (2020). Consumer perception towards online shopping during lockdown. International Journal of Management, 11(07), 1578-1584."]}

Though the trend for online shopping is increasing, still the practice of online shopping in Nepal is at a primitive stage. Therefore, this study aims to identify Nepalese consumers’ perception of online shopping, challenges, and managerial solution towards online shopping in Kathmandu, Nepal. This study follows the descriptive research design to describe the customers’ perception of buying online goods in Kathmandu Valley. The study was targeted towards those people living in Kathmandu valley who are mainly active on their mobile phones and have bought any goods or services from online platforms. Using non-probability sampling techniques, i.e. purposive sampling, a total of 403 respondents were interviewed with the help of a structured questionnaire using the KOBO Collect Toolbox. This study finds that 66.0% of people believe that there are different challenges while shopping online. A maximum number of respondents (i.e. 41.6%) feel products not matching as shown on the website is the most common faced challenge while doing online shopping. Similarly, choose poor quality products as they could not figure out the difference in online application sites (32.12%), timely delivery of the products (10.95%), hidden costs (8.75%), and long procedures (6.57%) are other challenges that the respondents responded. 86.05% of the respondents feel the problems related to online shopping through mobile applications can be managed. Respondents (43.56%) believe that most of the problems related to online shopping through mobile applications can be solved by selling high-quality products that satisfy the customers' needs. For this, specifying particular government body for looking online market, selling high-quality goods and services, the safe payment system for online shopping through a mobile application, strict rules and regulations regarding online shopping, online shopping environment, managing delivery time, and receiving damaged products at the end of the day can promote online shopping among the customers. Sellers’ positive attitude and behavior lead can help better online shopping market promotion promote online shopping in the market in Nepal.