Strategic management accounting has an important role to play in providing information about the major sources of competitive advantage of an enterprise. In increasingly dynamic environments the provision of strategically relevant information is of paramount importance for the formulation and execution of business strategies. Management control systems together with traditional management accounting represent a starting point for the development of modern management accounting concepts. There is a need to look for methods and techniques which can lead to better relationship between strategy and operational effectiveness. Externally focused on the market, strategic management accounting integrates insights from management accounting and marketing within a strategic management framework. This article outlines a broad role of marketing activities in management accounting as they can influence the relative strategic position and thereby help to evaluate business performance of customers, suppliers and competitors.